THIS IS HOW WE WORK NOW™

BRAND AD CAMPAIGN

UPWORK RESURRECTS A CEO TO SING ABOUT HOW THE OLD WAY OF WORKING IS DEAD

UPWORK'S ZOMBIE BOSS DELIVERS WORKPLACE ADVICE FROM BEYOND THE GRAVE

THE TOP 5 CREATIVE CAMPAIGNS YOU NEED TO KNOW ABOUT NOW [SPOILER: RANKED #1]

UPWORK’S CMO ON MARKETING STRATEGIES AND THE GREAT RESIGNATION

THE OLD WAY OF WORKING IS DEAD, SAYS UPWORK

UPWORK'S SINGING CORPSE DECLARES THE OLD WAY OF WORKING IS DEAD

SINGING ZOMBIE CEO SHOWS THAT THE OLD WAYS ARE DEAD IN CAMPAIGN FOR UPWORK

UPWORK UNVEILS NEW ANTHEM THAT EMBRACES "HOW WE WORK NOW"

10 NOSTALGIC HALLOWEEN COMMERCIALS THAT WARM OUR BLACK HEARTS

AD OF THE DAY: OLD WAYS OF WORKING ARE DEAD IN UPWORK’S ZOMBIE MUSICAL

ADS OF THE WEEK: BURBERRY FOLLOWS ‘OPEN SPACES’

PRESS MENTIONS

BRAND MEDIA

Investment in brand media ensured a strong campaign launch and continuity of messaging throughout the quarter. Key strategies to the campaigns success included:

• Concentrating efforts

• Utilize broad reaching video channels

• Aligning to contextually relevant and high impact media placements

BRAND CAMPAIGN COMMUNICATIONS

This campaign generated nearly 30 pieces of media coverage since the 9/28 launch at the tail end of Q3 '22. Google search peaked in search volume while commercials aired and site traffic increased week over week.