DESPICABLE ME 3 x

TYLER THE CREATOR x GOLF WANG BRAND ACTIVATION AT CAMP FLOG GNAW

DESPICABLE ME 3 x AWAY LUGGAGE COLLAB

THE SECRET LIFE OF PETS PLUSH x SPINMASTER CONSUMER PRODUCTS TV SPOT

MINIONS x PUMA COLLECTION

HULU HAS LIVE SPORTS x

MITCHELL & NESS JERSEY COLLAB

WU-TANG: AN AMERICAN SAGA SERIES x MELODY EHSANI

PRESS FEATURE

WU-TANG: AN AMERICAN SAGA SERIES x MITCHELL & NESS

WU-TANG TAKES OVER FAIRFAX

PRESS FEATURE

HULU PHONE HOTLINE x PEN15

STARZ #TAKETHELEAD x

BLACK HISTORY MONTH CELEBRATION

YOUR ATTENTION PLEASE x

BLACK HISTORY MONTH EXCLUSIVE KITS FOR HULU SUBSCRIBER

In addition to the films, the campaign included a range of other marketing materials. These materials highlighted and celebrated Black artists, athletes, industry leaders, and encouraged viewers to engage with Black stories on the Hulu platform. We also integrated social media posts, a charitable give-back program, a special Your Attention Please podcast with an exclusive Q&A segment featuring Hulu subscribers, and BHM kits curated with products from Black-owned businesses. The campaign was designed to not only entertain and inform, but also support and inspire meaningful action and conversation around issues of race and representation.

Hulu Original Your Attention Please launched timed to Black History Month and was a multi-faceted marketing campaign that aimed to elevate Black voices & stories, and foster a deeper understanding and appreciation of Black culture among Hulu subscribers. The campaign featured a series of short films directed by Black filmmakers, each exploring a different aspect of Black culture, history, and identity. The films included topics such as the legacy of historically Black colleges and universities (HBCUs), the impact of Black hair on identity and self-expression, and the intersection of Blackness and queerness.

ASIAN AMERICAN PACIFIC ISLANDER HERITAGE MONTH GIVE BACK

STARZ #TAKETHELEAD

TALENT SPOTLIGHT WITH TASHA SMITH

UPWORK THIS IS HOW WE WORK NOW

BRAND AD CAMPAIGN

This was an omnipresent 360 campaign that disrupted the marketing landscape with breakthrough creative primarily on Linear TV, Connected TV and online video in addition to other owned channels. This is How We Work Now™ generated nearly 30 pieces of media coverage shortly after the launch including Marketing Brew which named the campaign as one of the best ads in 2022, AdAge, the Drum and Cheddar News.

This is How We Work Now™ is a Brand Advertising Campaign metaphorically representing the old ways of working, are dead. The pandemic gave way to the ‘Work Awakening,’ where people around the world are innovating their careers and exploring new ways of working by finding work freedoms on their own terms. This is How We Work Now™ exposes the old fashion ‘rules of work’ as dead and naturally meets the moment alongside businesses and professionals redefining work as we know it.

WEBSITE

BRAND SPOTS

PHOTOGRAPHY

BRAND SPOTS

BRAND SPOTS

PHOTOGRAPHY

THE SECRET LIFE OF PETS x PETSMART

CO-BRANDED TV SPOTS FOR NEW COLLECTION

HULU x JUNETEENTH

RESULTS

Date
Friday June 19 at 9PM PT

Total Audience Size
23 Million Subscriber Base


Open Rate

11.9%

Landing Page
One Small Action Website

Quote
"
Y’all have done, by far, the best job with presenting black content on Hulu. As soon as I logged on, the Juneteenth episode of Blackish was queued up. Made me so proud."

HULU PHONE HOTLINE x ANIMANIACS

REAL REALITY BOB ROSS PAINT KIT

HULU x UBER EATS

STARZ ON HULU x POWER EVENT

AT MADISON SQUARE GARDEN

UPWORK x FULL-TIME CAMPAIGN

LET'S WORK

If you're interested in working together, we'd be happy to discuss your marketing needs and see what value we can add to helping you achieve your goals. Please fill out this form and let's coordinate an introductory call to discuss your upcoming project(s)!